True Fit, a pioneer in size-and-fit personalization powered by AI, has been assisting thousands of retailers for nearly two decades. Now, they’re delving into the realm of generative AI with their latest offering, “Fit Hub,” designed to revolutionize how online shoppers discover clothing that suits their body type.
Addressing Sizing Challenges
Online consumers often face sizing issues, leading to high return rates in e-commerce. To mitigate this, True Fit introduces Fit Hub, a comprehensive tool that consolidates size charts, descriptions, customer reviews, and sales data into one convenient platform. This empowers shoppers to make informed decisions and reduces the need for returns.
Fit Hub goes beyond standard recommendations by allowing users to create accounts and customize their preferences for specific styles and brands. Additionally, the “Fit Tips” feature provides tailored advice, such as suggesting items best suited for individuals with certain body proportions.
Leveraging Generative AI
True Fit harnesses several generative AI models to analyze both text and visual data in real time, enabling faster processing and scalability. By leveraging their extensive proprietary data set, “Fashion Genome,” which aggregates insights from millions of shoppers and brands, True Fit enhances the accuracy and relevance of its recommendations.
Future Developments
Fit Hub is currently undergoing beta testing with select brands and is set to launch for all True Fit partners soon. Future updates will include additional filters, such as “Shopper Insights” and “Brand Sizing,” to further tailor recommendations based on shopper preferences and past purchases.
True Fit is also exploring the development of a generative AI chatbot to assist shoppers in discovering products and obtaining personalized recommendations. This initiative aligns with their recent collaboration with Shopify, extending their services to businesses of all sizes and democratizing access to their innovative solutions.
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