TikTok has unveiled a new feature that automatically labels AI-generated content originating from external platforms, such as OpenAI’s DALL·E 3. This update ensures transparency for viewers by clearly indicating when content has been created using AI technology.
Utilizing Content Credentials, a technology developed by the Coalition for Content Provenance and Authenticity (C2PA), TikTok can seamlessly identify and label AI-generated content. This metadata attachment allows TikTok to differentiate between user-generated and AI-generated content, enhancing transparency on the platform.
The implementation of Content Credentials marks a significant step towards transparency in content sharing. TikTok plans to roll out automatic labeling for AI-generated content globally, starting with the deployment on Thursday and subsequent availability to all users in the coming weeks.
While TikTok already identifies content created using its native AI effects, this update extends labeling capabilities to content generated on external platforms that support Content Credentials. Notable platforms include OpenAI’s DALL·E 3 and Microsoft’s Bing Image Creator, with Google pledging its support for Content Credentials.
Enhanced Transparency and Accountability
TikTok’s commitment to transparency extends beyond its platform, as it seeks to ensure accurate labeling of AI-generated content even when shared on other platforms. By partnering with industry peers and adopting Content Credentials, TikTok aims to foster responsible content creation while deterring the spread of misleading or harmful AI-generated content.
In the coming months, TikTok plans to expand the use of Content Credentials to AI-generated content created within its platform using TikTok AI effects. This metadata will provide detailed information about the origin and editing process of AI-generated content, ensuring transparency throughout its lifecycle.
TikTok’s adoption of Content Credentials positions it as a pioneer in content transparency within the video-sharing landscape. While Meta has announced similar intentions, TikTok stands out as the first platform to implement Content Credentials, reinforcing its commitment to accountability and user trust.
Beyond labeling AI-generated content, TikTok remains steadfast in its efforts to combat deceptive AI practices, particularly in the context of elections. The platform’s policies firmly prohibit the dissemination of harmful or misleading AI-generated content, underscoring its dedication to fostering a safe and authentic online environment.
