Polymarket, a prediction marketplace that allows users to bet on real-world events, has announced a new partnership with AI-driven search engine Perplexity. This collaboration aims to provide users with concise news summaries related to the events they are betting on, enhancing the overall user experience.
As part of this partnership, when users click on an event within Polymarket, they will now see a summary of news articles related to that event, generated by Perplexity’s search results. Additionally, users can interact with a search box, allowing them to ask further questions and explore more detailed information.
Polymarket is also leveraging Perplexity’s Pages feature, which enables users to create and share pages derived from search results. These curated pages will be prominently displayed on Perplexity’s Discover page, providing a streamlined way for users to access relevant information. Perplexity has expressed intentions to pursue additional third-party partnerships to expand the content featured in its Discover section.
Visual Data Integration with Tako AI
Beyond just text summaries, Perplexity will also incorporate visual elements into its answers, utilizing data from Polymarket. For example, election trends and other relevant data from Polymarket will be visually represented using another AI platform called Tako. This integration aims to make complex data more accessible and easier to understand for users.
Polymarket’s founder and CEO, Shayne Coplan, highlighted the synergy between the two companies, stating, “Polymarket has become a go-to destination for people looking to access high signal trusted information on an increasingly noisy web. We see Perplexity as a company engaged in a similar mission, and so investing in deepening our partnership makes perfect sense.”
This partnership is not Polymarket’s first. Earlier, the company collaborated with Substack, allowing writers to embed prediction data within their posts. Polymarket has also launched its own Substack newsletter, Oracle, further broadening its reach.
For Perplexity, Polymarket will serve as an API customer, enabling the AI search engine to generate revenue through API calls made by users interacting with events and asking questions on Polymarket’s platform. Dmitry Shevelenko, Perplexity’s Chief Business Officer, explained that while their primary focus remains on consumers and knowledge workers in enterprise settings, there is a growing interest in their API, with over 25,000 developers using it. However, he emphasized that the API business is not their main priority, viewing it more as a tool for brand growth rather than a core revenue stream.
Addressing Challenges and Future Prospects
Perplexity has faced criticism from news outlets for allegedly plagiarizing content and ignoring “robots.txt” instructions on websites. In response, the company has committed to prominently displaying citations and has entered into ad revenue-sharing agreements with media outlets. Despite these challenges, Perplexity has continued to grow, with a strong backing from investors such as NEA, IVP, Sequoia, and Jeff Bezos.
In March, Perplexity raised $63 million, achieving a valuation of $1 billion. Just a month later, reports emerged that the startup was seeking to raise an additional $250 million, potentially valuing the company between $2.5 billion and $3 billion.
This partnership between Polymarket and Perplexity highlights the increasing convergence of AI technology and real-world applications, offering users more comprehensive and interactive experiences as they navigate the ever-evolving landscape of digital information.
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