LinkedIn, the veteran social platform for professional networking and recruitment, has reached the ripe age of 21 in the world of technology. LinkedIn is announcing a range of new AI-driven features across its job hunting, marketing, and sales products to stay at the forefront of the evolving needs of its nearly one billion users. This includes a substantial upgrade to its Recruiter talent sourcing platform, an AI-powered LinkedIn Learning coach, and a new AI-driven tool for marketing campaigns.
LinkedIn, which generated $15 billion in revenues last year, has gradually integrated AI-based features into its product portfolio. These features include AI-powered writing suggestions and AI-driven job descriptions for recruiters. This latest wave of announcements builds upon these efforts.
LinkedIn is not new to the world of AI. It has been harnessing AI for years, albeit behind the scenes. Many users have marveled at the platform’s ability to suggest connections that align perfectly with their professional interests and LinkedIn’s user behavior and trends insights. AI also powers these features.
However, the landscape has changed. AI has become a mainstream focus, driven partly by the advances of OpenAI and services like ChatGPT. LinkedIn, a Microsoft-owned company, is now leveraging the expertise of OpenAI and Microsoft to enhance its features.
Here’s a quick overview of what’s new on LinkedIn:
- Recruiter 2024: This AI-assisted recruitment experience employs generative AI to help recruiters create more effective search queries. Recruiters can now use conversational language to pinpoint ideal candidates, providing search results that extend beyond their initial expectations.
- LinkedIn Learning: An AI-powered “learning coach” in a chatbot will offer users advice and tips, initially focusing on soft skills. Users can also expect course recommendations. LinkedIn has a vast library of learning videos covering many skills, and the chatbot may expand its offerings.
- Marketing with Accelerate: A new AI-powered product aims to simplify marketing campaigns on LinkedIn, albeit limited to the LinkedIn platform. While valuable, it may pose limitations for marketers with campaigns spanning multiple platforms.
- AI in Inside Sales: LinkedIn is enhancing its support for B2B sales with an AI-driven search function. This feature will help sales professionals identify potential connections and facilitate conversations, aligning with established AI-driven sales practices.
As AI becomes more mainstream, LinkedIn strategically embraces this technology to deliver greater user value and ensure its position as a fundamental platform for professional networking and career development. With AI enhancements across learning, recruitment, marketing, and sales, LinkedIn is well-positioned to cater to the diverse needs of its users and maintain its relevance in the ever-evolving world of work and networking.
