Cat Jones, the solo founder of Byway, took a significant risk launching her travel business just as the pandemic hit Europe in March 2020. Fast forward to summer 2024, and Byway has successfully closed an oversubscribed £5.04 million Series A round (around $6.4 million), signifying its growth and potential in the travel industry.
Jones’ vision for Byway centers around slow and sustainable travel. Byway specializes in flight-free travel packages that utilize trains, buses, and ferries, allowing travelers to enjoy scenic routes and explore off-the-beaten-path locations. This approach not only reduces the environmental impact of travel but also helps holidaymakers avoid crowded tourist hotspots. To date, Byway has sold over 4,200 trips and experienced a threefold growth year-on-year.
Environmental concerns are a driving factor behind the growing interest in flight-free travel. Popular European destinations like Amsterdam, Barcelona, Rome, and Venice are struggling with over-tourism, which affects local communities. By promoting alternative travel methods, Byway aims to alleviate some of these pressures while spreading economic benefits to lesser-known areas.
JourneyAI: Byway Proprietary AI Trip Planner
Byway’s success is largely attributed to its proprietary AI trip planner, JourneyAI. This technology plays a crucial role in designing complex, multi-leg journeys that cater to individual preferences. Currently, 60% of Byway’s trips are booked online using JourneyAI, while the remaining 40% involve a human concierge service.
JourneyAI leverages various data sources, including transport timetables, fare information, and customer preferences, to create tailored travel packages. The AI also considers past trip feedback to improve its recommendations. For example, a couple might enjoy a late-night sleeper train, whereas a family with young children might prefer an earlier, more convenient option.
Multi-stop overland trips require careful planning to avoid disruptions. JourneyAI helps manage this risk by incorporating fall-back options into travel plans. If a disruption occurs, such as a delayed train, Byway can quickly offer alternative arrangements. This resilience ensures travelers can enjoy a seamless experience, even when unexpected issues arise.
Byway also provides additional support through WhatsApp groups, allowing travelers to easily reach out for assistance during their trips. This commitment to customer service ensures that any problems are promptly addressed, enhancing the overall travel experience.
Future Plans and Expansion
With the new Series A funding, Byway plans to expand into new regions and hire additional staff, including engineers to enhance JourneyAI. The company aims to improve the AI’s responsiveness and increase the percentage of trips booked through the tech tool. Jones believes that continuous investment in technology will allow Byway to offer even more personalized and efficient travel solutions.
Despite the effectiveness of JourneyAI, some travelers still prefer human assistance for more bespoke travel needs. Byway’s team works with local destination management organizations and commissions local journalists to ensure high-quality content and accurate recommendations. This human touch complements the AI’s capabilities, providing a well-rounded travel planning service.
As Byway prepares for regional expansion, it must address regulatory issues stemming from Brexit. The company recently established a base in the Netherlands to secure a European bond that will protect its European customers. This move is essential for Byway to continue its growth and marketing efforts across Europe.
Byway’s innovative approach to slow travel, powered by AI, is transforming the travel industry. By offering sustainable, scenic travel options and ensuring flexibility and resilience in trip planning, Byway provides a unique and enriching travel experience. With continued investment and expansion, Byway is set to revolutionize how people explore the world, one scenic route at a time.
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