Reports indicate that business schools are incorporating generative AI into coursework, treating it as a tool akin to a calculator.
Encouraging students to utilize this technology across various workplace scenarios, schools are responding to a growing demand for AI education. According to the Wall Street Journal (WSJ), prospective business school students now deem AI learning essential, with the percentage rising to 40% from 29% in 2022, as per data from the Graduate Management Admission Council.
American University’s Kogod School of Business exemplifies this trend by introducing AI lessons into 20 new or revised courses slated for the upcoming academic year.
These curriculum updates encompass a range of AI applications, including text mining, predictive analytics, leveraging ChatGPT for negotiation preparation, and integrating AI into human resource management strategies.
Similarly, Columbia Business School and Duke University’s Fuqua School of Business prioritize AI proficiency as critical skill set for students.
What people have to say
- David Marchick (Kogod’s dean). Emphasized the importance of AI proficiency for all individuals, underscoring its relevance in modern society.
- Sheena Iyengar (Professor at Columbia Business School). Illustrates the practical application of AI in generating diverse business ideas and tailoring pitches for different audiences.
- Robert Bray (Northwestern’s Kellogg School of Management). Advocates for maximizing AI’s role in operational tasks, urging students to leverage AI for efficient workload management.
- Dan Wang (Asssociate professor at Columbia Business School). Stresses the importance of aligning educational curricula with evolving workforce demands. Emphasizing the value placed on individuals who can synthesize AI-generated insights effectively.
